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Coming from a family of artists, Jaedyn has always thought in pictures; curiously attempting to translate them into phsyical things that people could feel and care about. Today, it's her super-girl-power and the thing she loves doing most in the world.
Other super-girl-powers include creating oddly specific spotify playlists, making parents fall in love with her, and having the best food recommendation for any occasion.
Polaroid is a legacy brand that risks becoming obsolete in a digital world of over-perfection and instant gratification. But in reality, 81% of young people feel overwhelmed by the neverending loop of scrolling, posting, and performing.
So, I created a campaign for Gen-Z that romanticizes the everyday and shows that Polaroid is for all moments — big, small, and perfectly imperfect ones in between.
Maggi noodles is a global spice icon known for bringing authentic flavors and speed to everyday cooking.
So when they wanted to make a major push for their brand new instant noodles category, we created a bold ecosystem that lived through out-of-home, specially-curated creator content, and a tasting truck that traversed the united states.
Rainmaker, a revolutionary cloud-seeding startup, needed to reframe rainmaking technology from scientific curiosity to american infrastructure.
Through a Washington, D.C. takeover aimed at policymakers, we introduced the company as The American Rainmaking Company that makes an invisible solution feel tangible, trustworthy, and essential in the fight against drought.
People eat with their eyes. Today, 80% of Gen-Z search for food photos online before deciding where to eat, and nearly half share food content online themselves. But current platforms don't cater to this reality with ad clutter, untrustworthy reviews, and zero community.
In lieu of this, I founded nom: the first visual-first shared archive for those precious food memories to live. In addition to building the app, I also created a social media page where I designed and co-wrote all content.
welovetonom
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a visual-first shared archive for food memories. designed & co-written by Jaedyn.
