Maggi Noodles
The Ask: Hype up Maggi’s three new instant noodle flavors and get people to come to the nationwide sampling stops.
The Idea: Crave the experience. By leaning into the culture behind each flavor and tapping creators to create unique recipes, Maggi shows how everyone eats it their way—turning each food truck stop into a can’t-miss, interactive moment.
social strategist
art director
influencer coordinator
Social Strategy
I sourced and briefed 20+ creators to show each flavor through their own cultural lens—because Gen Z values authenticity, versatility, and content that feels really real (and fun)! Each video knocked it out of the park, but here are the highlights.
EATS
BY
RAMYA
4.6M IMPRESSIONS
600K ORGANIC
26K LIKES
4.6M IMPRESSIONS 600K ORGANIC 26K LIKES
ANGELA
VUONG
COOKS
4.2M IMPRESSIONS
32K LIKES
4.2M IMPRESSIONS 32K LIKES
ANALI
CABRERA
6.3M IMPRESSIONS
97K LIKES
6.3M IMPRESSIONS 97K LIKES
Beyond making people hungry for the noodles, we needed to make them hungry for the experience (3 awesome food truck sampling events in LA).
73% of Gen-Z visited an event because of a review from a specific creator online. So, we briefed one city explorer, Tanner James, to spread the mission and get Angelenos excited.
662K IMPRESSIONS
662K IMPRESSIONS
flyer designed by yours truly