Maggi Noodles

The Ask: Hype up Maggi’s three new instant noodle flavors and get people to come to the nationwide sampling stops.

The Idea: Crave the experience. By leaning into the culture behind each flavor and tapping creators to create unique recipes, Maggi shows how everyone eats it their way—turning each food truck stop into a can’t-miss, interactive moment.

social strategist

art director

influencer coordinator

A colorful billboard advertisement for Nissin noodle products featuring three people enjoying different flavors of instant noodles. The middle woman is eating spicy noodles with chopsticks, smiling, and holding a red bowl. The billboard highlights two noodle flavors: Chinese Spicy Garlic Noodles and Korean Spicy BBQ Noodles, with text emphasizing bold flavors and the fiery nature of the BBQ flavor.
Three social media posts from Maggi, each featuring a person eating a bowl of noodles, with bold yellow and red text on colorful backgrounds promoting flavors and ideas for enjoying noodles.
Three smartphones display images of spicy noodle dishes, each with a different flavor and slogan overlay, set against an orange background.

Social Strategy

I sourced and briefed 20+ creators to show each flavor through their own cultural lens—because Gen Z values authenticity, versatility, and content that feels really real (and fun)! Each video knocked it out of the park, but here are the highlights.

EATS

BY

RAMYA

4.6M IMPRESSIONS

600K ORGANIC

26K LIKES

4.6M IMPRESSIONS 600K ORGANIC 26K LIKES

ANGELA

VUONG

COOKS

4.2M IMPRESSIONS

32K LIKES

4.2M IMPRESSIONS 32K LIKES

ANALI

CABRERA

6.3M IMPRESSIONS

97K LIKES

6.3M IMPRESSIONS 97K LIKES

Beyond making people hungry for the noodles, we needed to make them hungry for the experience (3 awesome food truck sampling events in LA).

73% of Gen-Z visited an event because of a review from a specific creator online. So, we briefed one city explorer, Tanner James, to spread the mission and get Angelenos excited.

662K IMPRESSIONS

662K IMPRESSIONS

Flyer for a Maggi sampling event with a man eating noodles from a red bowl, set against a yellow background. Event details listed for three dates and locations in California.

flyer designed by yours truly