Maggi Noodles
The Ask: Build nationwide excitement and hype around Maggi’s three new instant flavors: Chinese Spicy Garlic, Indian Masala, and Korean BBQ… all while promoting their sampling event.
The Idea: The noodle aisle is crowded. To stand out, we need to make people crave not just noodles, but the Maggi experience.
By celebrating the culture behind each flavor and partnering with creators across the U.S., Maggi could show how everyone eats Maggi their way, while turning each food truck stop into a must-visit event with tactically-chosen city explorers and interactive elements.