NGHTLY

In an M-School class project, we were responsible for concepting and manufacturing a brand made to improve Gen-Z’s health and wellness goals.

The idea: a loungewear and wellness brand that actually makes sleep cool again. Paired with customizable SMS-tech, each purchase comes with personalized reminders and resources for bedtime.

Two young men sitting on a tan leather couch, with one resting his arm on the other's shoulder. Both are wearing dark-colored sweatshirts and sweatpants, looking at the camera.
A young man sitting on a brown leather couch with his arms spread wide, wearing a blue and gray striped sweater and blue sweatpants with the word 'mighty' on the thigh, in a room with light blue walls.
Close-up of a brown leather couch, a person wearing blue clothing with the word 'naughty' printed on it, and a gray knitted sweater.